—Trishla Ostwal. By Trishla Ostwal . Trishla Ostwal 3w Report this post The constellation of Web3 may have lost its charm within adland, however, Raja Rajamannar welcomes the cooling of vanity NFTs in favor of utility NFTs. The Markup Hottest in Tech. Recommended articles Popular Now. After a 32-year run, Microsoft’s chief marketing officer Chris Capossela is stepping down, as this “new era of AI is upon us,” according to a message to employees from. By Trishla Ostwal. For her beat, Ostwal focuses primarily on big tech, reporting on privacy and security, antitrust, data protection and regulations. By Trishla Ostwal . Monisha Dey. By Trishla Ostwal . Journalist and photographer based in New York. @trishlaostwal; trishla. morley@adweek. Nike Names New CMO to Help Write Its Next Chapter; Angel Reese Is Taking Her. Ireland’s data watchdog fined Meta $402 million (€405 million) in a long-running investigation that found Instagram allegedly violated the European Union’s data privacy. Microsoft will soon charge businesses $30 each month per a user for its generative AI features in its Office products such as Excel, PowerPoint and Word, the company announced. The policy. Coca-Cola’s Holiday Campaign Gets a Generative AI-Powered Makeover. By Trishla Ostwal . Trishla Ostwal’s Post Trishla Ostwal 16h Edited Report this post This just in: With GenAI marketing tools on Google Cloud, introduced by Typeface and GrowthLoop, marketers can rapidly generate. Recommended articles Popular Now. She is a recent graduate of Columbia University School of Journalism. By Trishla Ostwal. In its annual report issued last Thursday, the social. trishla. Marketing Dive. By Trishla Ostwal The trend of state-level privacy laws is gaining momentum in the U. Meta Platforms Inc. For all marketer excitement about the capabilities of data clean rooms, there has been a growing misconception that the data within them is automatically privacy safe. The French privacy watchdog, Commission nationale. By Trishla Ostwal . The first newspaper lawsuit filed in January 2021 by HD Media, a company that owns several newspapers in West Virginia, has created ripples across the country,. By Trishla Ostwal . trishla. Google announced changes to its political content policy ads for audio and video. Exclusive: BuzzFeed [email protected]@adweek. Cases of fraud and scams on social media nearly doubled in 2021 from 2020, according to a report by the Federal Trade Commission. Walmart Reunites Mean Girls Cast for Black Friday Ad Campaign. Meta’s new Twitter clone app—Threads—launched Wednesday night, a day earlier than had been expected. trishla. By Trishla Ostwal . The Mozilla Foundation looked into 25 popular reproductive health apps and wearable devices to investigate their privacy and security policies. As privacy regulations proliferate, companies are looking at how privacy can become integral in the design of products and systems. The constant tug-of-war between the U. The digital transition has proven bittersweet for many female journalists, as some of the same qualities that make the internet such a valuable tool [email protected] Trishla Ostwal . By Trishla Ostwal . com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . Here are the spots that aired during the first half of the game through halftime. ban for national security reasons, with CEO Shou Zi Chew testifying before Congress this week, analysts suggest advertisers explore other. By Trishla Ostwal . By Trishla Ostwal . Recommended articles Popular Now. The most relevant issues in the order for marketers are deepfakes, data privacy and AI in the workplace. In meetings with agency and brand leadership this week, Elon Musk, Twitter’s new owner, has been receptive to concerns about hate speech on. Amid the flurry of generative AI developments, Adweek’s weekly AI roundup captures the latest news, regulatory proceedings, and business developments revolving around. com; Trishla is an Adweek staff reporter covering tech policy. PMC has seen a 46% increase in total revenue from first-party data year over year. P&G’s Marc Pritchard Challenges Marketers to Pursue Growth in New Ways. Recommended articles Popular Now. Beyond the Twitter thread from head of sales Chris Riedy at Cannes Lions, the platform has initiated a. com; Trishla is an Adweek staff reporter covering tech policy. More Data, More Problems. v. Jeep Brings Back Derek Jeter for Grand Wagoneer Campaign; The Astounding. Health & Medicine Flint grapples with the mental health fallout from the water disasterFebruary 13, 2023 09:00 AM. We would like to show you a description here but the site won’t allow us. In 2008, the global financial system was in shambles. By Trishla Ostwal . The eighth week of the U. By Trishla Ostwal . A 2021. ostwal@adweek. Ahead of the 2024 elections, Microsoft-owned ad-tech firm Xandr will no longer allow political ads to run on its platform, according to an email obtained by Adweek. S. By Trishla Ostwal. m. Recommended articles Popular Now. com; Trishla is an Adweek staff reporter covering tech policy. com; Trishla is an Adweek staff reporter covering tech policy. S. By Trishla Ostwal. Buffalo Weather Anchor Maria Genero Leaving NBC Station in December. By Trishla Ostwal . By Trishla Ostwal . Simplify by Adding [email protected] Ostwal 3w Report this post Report Report. Brands yet to explore gen AI are confronted with a knowledge gap and. By Trishla Ostwal . Recommended articles Popular Now. The digital transition has proven bittersweet for many female journalists, as some of the same qualities that make the internet such a valuable tool for. Powered by Cluep and Twilio . Recommended articles Popular Now. View Trishla Ostwal’s professional profile on LinkedIn. Lindsey McInerney wears many hats. Consumer product gift guides are seasonal standards for many print and online publications, and are a unique opportunity for your clients to gain quality media exposure that can have a real impact on sales and awareness. Trishla previously worked in digital advertising and social media analytics and switched to journalism to. K. By Trishla Ostwal For jobs site Indeed, its efforts in using data clean rooms to reach audiences—and ultimately, grow revenue—are paying off. Recommended articles Popular Now. By Trishla Ostwal . By Trishla Ostwal . Shira Atkins. November 3, 2023. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . . By Trishla Ostwal. trishla. The U. Amid the flurry of generative AI developments, Adweek’s weekly AI roundup captures the latest news, regulatory proceedings, and business developments revolving around. Increasingly, brands need to focus on establishing long-term relationships with the LGBTQ+ community and invest internally in cultivating a culture of diversity and inclusion. Announces Strategic. K. DoubleVerify, the ad-tech company that helps shield advertisers from fraud, is launching a new measurement currency as an alternative to the third-party cookie. Trishla Ostwal reposted this Report this post Adweek 1,374,328 followers 1mo Against the backdrop of this excitement is apprehension over how AI will impact certain human jobs. Recommended articles Popular Now. By Catherine Perloff & Trishla Ostwal & Paul Hiebert . Recommended articles Popular Now. ostwal@adweek. com; Trishla is an Adweek staff reporter covering tech policy. 5 billion—she was rejected. has once again considered pulling the plug on Europe, due to tightening data-sharing regulations. By Trishla Ostwal Facebook, TikTok, Google, Twitter, Microsoft and other technology companies are preparing to join Europe’s anti-disinformation code to curb the spread of fake news and propaganda. ostwal@adweek. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. The most relevant issues in the order for marketers are deepfakes, data privacy and AI in the workplace. vs. AI News . By Trishla Ostwal. Trishla Ostwal 1w Report this post 🚨 According to industry execs, the 5% figure is viewed as rather conservative, and the actual inflation rate during search auctions can exceed. Recommended articles Popular [email protected]. By Trishla Ostwal. Coca-Cola has rolled out its third generative AI initiative of the year, this time as part of a global holiday campaign. Recommended articles Popular Now. Trishla Ostwal 1w Report this post 🚨 According to industry execs, the 5% figure is viewed as rather conservative, and the actual inflation rate during search auctions can exceed 100%. Currently doing grad school things at Columbia Journalism School. ET. California’s policymakers are making efforts to regulate the use of artificial intelligence, especially as a way to combat algorithmic discrimination, including testing. Recommended articles Popular Now. By Trishla Ostwal . The Coco-Cola Company By Trishla Ostwal Coca-Cola has rolled out its third generative AI initiative of the year, this time as part of a global holiday campaign. Its ad model lets. Fox Sports Broadcasters Get Team Jackets in Comedic NFL [email protected]. A couple weeks back, PAN Team Media sat down on a Friday afternoon to chat with Adweek tech policy reporter Trishla Ostwal. ostwal@adweek. Politics, Technology. trishla. Meta used its in-person NewFronts presentation to make sure that brands know how to use its video tools, like in-stream video and Reels, as well as touting brands’ push into. By Trishla Ostwal . Previously, companies like Cuebiq, Foursquare and Precisely PlaceIQ found themselves caught in the webs of bad actors who harvested user data in places. U. Google. 70% of people who experience a lack of relevancy with ads are often spammed and receive inaccurate information in brand communications, according to a report by customer. By Trishla Ostwal . Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. trishla. Here are four ways you can promote a company anniversary. By Trishla Ostwal . Adweek. Ad-blocking apps in the U. com and Burger King, driving revenue. com; Trishla is an Adweek staff reporter covering tech policy. Recommended articles Popular [email protected] billion, up 13% from the same period last year, but missing estimates of $70. “I wasn’t what they. today, Adweek can exclusively share—aims to offer a social media alternative to hate speech and misinformation. com; Trishla is an Adweek staff reporter covering tech policy. Nidhi Upadhyaya. trishla. The boom in generative artificial intelligence has brands grappling to benchmark themselves against others and struggling with how to move forward with tangible use cases. By Trishla Ostwal . More Info. Recommended articles Popular Now. By Trishla Ostwal. By Trishla Ostwal. LinkedIn is the world’s largest business network, helping professionals like Trishla Ostwal discover inside connections to recommended. trishla. As a preteen in Florida around the 1990s, Yelena Osin helped her software engineer parents by handing out flyers to sell computers they built at trade shows. Organic. By Trishla Ostwal . Recommended articles Popular Now. Recommended articles Popular Now. com; Trishla is an Adweek staff reporter covering tech policy. February 22, 2022, 5 PM . Amazon’s Holiday Ad Celebrates Friendship and Memories with a Beatles. A couple weeks back, PAN Team Media sat down on a Friday afternoon to chat with Adweek tech policy reporter Trishla Ostwal. Instead, the agency’s presentation focused on brand storytelling and Black voices and creators. as Montana and Tennessee became the latest to pass comprehensive legislation. By Trishla Ostwal . Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. By Trishla Ostwal. By Trishla Ostwal. The. Faced with the complexities of numerous privacy laws and associated compliance costs, the IAB Tech Lab is devising a single comprehensive solution to streamline privacy consent. trishla. Trishla previously worked in digital advertising and social media analytics and switched to journalism to. By Trishla Ostwal. Recommended articles Popular Now. The hype surrounding Meta’s shiny new platform has met an awkward reality. 19 billion in 2021 earnings, blaming it on the ongoing Elon Musk. By Trishla Ostwal . Trishla Ostwal is a recent graduate of Columbia University School of Journalism. Adweek is the leading source of news and insight serving the brand. By Trishla Ostwal . The already fraught relationship between tech giants and news publishers is getting more complex, thanks to generative artificial intelligence, which is busy upending the media. Google plans to enhance its virtual assistant with generative AI technologies, according to a report by Axios, as the buzzy tech infiltrates more consumer-facing products. trishla. m. You’d be right for thinking that the metaverse—once the buzziest term in the industry—is dead, given the number of headlines since, at least, last September claiming such. By Trishla Ostwal . A 2021 graduate of Columbia University's Graduate School of Journalism, Trishla previously worked as an agency strategist and content creator for. The changes have different requirements for ads based on region. ostwal@adweek. Why Swifties Should Be More Than Just A Target Audience to Brands. 1:05 PM - 1:35 PM: Workshop. The Astounding Results of Maximum Effort’s NFL Stunt With Jake From State. trishla. This was nearly three years [email protected]@adweek. S antitrust lawsuit. Support science literacy this Giving Tuesday. This week, customer data platform ActionIQ and data clean-room platform InfoSum announced a partnership combining the CDP’s customer suite of tools ActionIQ CX Hub with. By Trishla Ostwal [email protected] Ostwal is a recent graduate of Columbia University School of Journalism. By Trishla Ostwal In its NewFronts presentation today, Snap announced a slew of new ad solutions for marketers available across the platform, alongside content partnership opportunities for brands. While Microsoft’s swift hiring of Sam Altman could boost its position as the frontrunner in the race of AI, there are unintended consequences that will benefit Google’s. By Trishla Ostwal . With artificial intelligence making swift advancements every day, the metaverse—recently presumed “ dead ” in the industry—is silently enabling brands to bridge physical. president and climate disruptions, including wildfires , tropical. Civil Rights Attorney, Michael Sussman submitted a letter to the U. By Mark Stenberg & Trishla Ostwal . By Trishla Ostwal . Against the backdrop of this. By Trishla Ostwal . ostwal@adweek. By Trishla Ostwal. By Trishla Ostwal . Recommended articles Popular Now. S. To enhance online safety, Meta (parent company of Facebook and Instagram), Google (parent of YouTube), TikTok, Amazon (parent of Twitch) and Twitter agreed to regulate harmful. C. Trishla Ostwal is a recent graduate of Columbia University School of Journalism. A couple weeks back, PAN Team Media sat down on a Friday afternoon to chat with Adweek tech policy reporter Trishla Ostwal. By Trishla Ostwal Google parent company Alphabet announced second-quarter revenue of [email protected] Trishla Ostwal . Recommended articles Popular Now. The advertising industry is increasingly adopting generative AI to improve workflow and save time on mundane tasks, albeit at uneven rates. By Trishla Ostwal . Trishla Ostwal. Staying abreast with the smorgasbord of gen AI tools in the market is one challenge. Trishla Ostwal/Meta. Follow. By Trishla Ostwal. Recommended articles Popular Now. Shaped by their unique experiences growing up in what many see as a marginalized community, several; South Asian Americans jumped into the City Council race to get a seat in office and become a voice…Trishla Ostwal. Accept Cookies. By Trishla Ostwal . m. By Trishla Ostwal & David Cohen . There, she wrote a wide range of stories on everything from the psychological impact of evictions to lead exposure in New York City to migration. Trishla Ostwal. Google’s latest attempt to embed generative artificial intelligence tools into its ad products have some marketers skeptical about the level of transparency they will receive. Recommended articles Popular Now. trishla. By Trishla Ostwal Ruffled by the industry’s lobbying efforts to weaken legislative privacy laws, D. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. As TikTok faces a possible U. Fox Sports Broadcasters Get Team Jackets in Comedic NFL Campaign. com; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . @trishlaostwal. Apple’s Holiday Ad Is a Modern-Day Scrooge Tale in Stop Motion. By Trishla Ostwal. By Trishla Ostwal . 2. Docu filmmaker from Mumbai, India. trishla. The ruling sets a precedent for content creators. Alphabet Inc’s Google has allegedly offered concessions to spin off its ad-tech business in an effort to ward off a second U. While Game of Thrones fans are still (impatiently) waiting for George R. trishla. com; Olivia is Adweek's senior reporter specializing in. Forrester’s 2024 Predictions: AI Underpins Agencies’ Shifting. Recommended articles Popular Now. - 6:30 p. By Trishla Ostwal . The transcript below is edited and condensed for clarity. Rebecca Shore chose a non-traditional career path in the legal field, one where the sky was the limit. ostwal@adweek. Hoping to cement its lead in the artificial intelligence-powered platform race, Snapchat launched its latest generative AI selfie feature, Dreams,. 5 billion—she was rejected. By Trishla Ostwal. [email protected]; Trishla is an Adweek staff reporter covering tech policy. By Trishla Ostwal . @trishlaostwal; [email protected] Trishla Ostwal . Trishla Ostwal. S. Currently, three companies on the buy side—Google, Criteo and RTB House—are. ostwal@adweek. Recommended articles Popular Now. By Trishla Ostwal U. Amazon’s Holiday Ad Celebrates Friendship and Memories with a Beatles. By Trishla Ostwal . By Trishla Ostwal. Leadership & Talent Microsoft Appoints New CMO as It Focuses on the 'Era of AI' CMO Chris Capossela leaves after 32 years Microsoft By Trishla Ostwal After a 32-year run, Microsoft’s chief. S. Recommended articles Popular Now. By Trishla Ostwal . trishla. By Trishla Ostwal. com; Trishla is an Adweek staff reporter covering tech policy. Trishla Ostwal. By Trishla Ostwal . It was May of 2018, spring was becoming summer, and Kinjal Shah was prepared to leave her home in Boston and move to San Francisco. Uber was a company in transition when Ruby Zefo, its first chief privacy officer, began her tenure at the company in August 2018. You’d be right for thinking that the metaverse—once the buzziest term in the industry—is dead, given the number of headlines since, at least, last September claiming such. NexTech. The California Age-Appropriate Design. Recommended articles Popular Now. Covid-19 swept across the world, Joe Biden was elected U. Recommended articles Popular Now. Uber was a company in transition when Ruby Zefo began her tenure at the company in August 2018. Founded in 2018, nonprofit newsroom The Markup, which focuses on how tech impacts society, has ramped up its investigative journalism this year. Journalist and photographer based in New York. Follow. DoubleVerify, the ad-tech company that helps shield advertisers from fraud, is launching a new measurement currency as an alternative to the third-party cookie. Podcast of the Year, Best TV and Streaming Podcast. S. Millions of customers - including the fastest-growing startups, largest enterprises, and leading government agencies - are using AWS to lower costs, become more agile,. By Trishla Ostwal In the age of digital scams, a new threat is casting a shadow over the world of online gaming in the form of bots driven by artificial intelligence. By Trishla Ostwal . By Trishla Ostwal. Google antitrust trial has cast a glaring spotlight on the revenue-sharing deal between Google and Apple-worth a reported. ostwal@adweek. Trishla Ostwal. ’s health and beauty retailer, Boots, has partnered with data platform InfoSum to help it target audiences in privacy-safe ways across the platform’s media ecosystem. This week, BBB National Programs’ privacy watchdog, the Digital Advertising Accountability Program (DAAP), issued a new compliance warning regarding the practice of. —Trishla Ostwal. The continuing absence of a federal privacy bill means that the patchwork of statewide privacy laws, spurred by California’s privacy law (CPRA) in 2020, makes it increasingly. Health & Medicine Flint grapples with the mental health fallout from the water disasterEach year, it feels like we begin planning outreach for December holiday gift guides earlier and earlier. Why Swifties Should Be More Than Just A Target Audience to Brands. More Info. By Trishla Ostwal . By Trishla Ostwal. That’s mostly due to questions. Amazon’s Holiday Ad Celebrates Friendship and Memories with a Beatles. Amid the flurry of generative AI developments, Adweek’s weekly AI Watch roundup captures the latest news, regulatory proceedings and business developments revolving around. By Trishla Ostwal Despite industry-wide moves to figure out alternatives to third-party cookies, before Chrome’s 2023 deadline, marketers are not ready to break their cookie. Now on the look out for other TOS, End User Agreements, and B2B contract for #AIprovisions and data scraping Honored that my opinion posted yesterday, led to a. com; Trishla is an Adweek staff reporter covering tech policy. ostwal@adweek. The pandemic was tough on the theatre industry. com; Trishla is an Adweek staff reporter covering tech policy. Adweek is the leading source of news and insight serving the brand. lawmakers and stakeholders are discussing the finer details of a proposed federal privacy law showing there is momentum on a long-promised effort to give people more control. By Trishla Ostwal . Spencer J. After years of ongoing court battles, the Irish Data Protection Commission (DPC) sent a draft decision to its European counterparts opening a process of consultation that it. By Trishla Ostwal. In its Q2 earnings report this morning, Twitter reported a decline in its revenue of $1. 5 billion—she was rejected. more. By Trishla Ostwal . Mark Read on WPP’s Latest Mega Merger—the. Justin Sullivan — Getty Images. com; Trishla is an Adweek staff reporter covering tech policy. Some, including the U. trishla. Eshoo (D-CA), Jan Schakowsky (D-IL) and Senator Cory Booker (D-NJ), introduced the Banning Surveillance Advertising Act, a bill that would. Announces Strategic. com; Trishla is an Adweek staff reporter covering tech policy. ostwal@adweek. TikTok released its latest transparency report, which shows all content and ads removed from the platform since this time last year. Trishla Ostwal was a fall 2021 science writing intern. Announces Strategic. Trishla previously worked in digital advertising and social media analytics and switched to journalism to. Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. Succession. The clamor to split up Google’s ad-tech business got a lot louder (and more specific) this week. com; Trishla is an Adweek staff reporter covering tech policy. Exclusive: BuzzFeed Inc. Founded in 2018, nonprofit newsroom The Markup, which focuses on how tech impacts society, has ramped up its investigative journalism this year. Despite industry-wide moves to figure out alternatives to third-party cookies, before Chrome’s 2023 deadline, marketers are not ready to break their cookie addiction,. Trishla Ostwal. The Verge’s Dramatic Redesign Boosts Loyalty Even as Readership Dwindles. Recommended articles Popular Now. @trishlaostwal; trishla. saw a 17% increase from the second quarter of 2023 to the third quarter, rising from 115,000 to 134,000 across Google Play. Trishla Ostwal is a recent graduate of Columbia University School of Journalism. com; Trishla is an Adweek staff reporter covering tech policy. The bill—the farthest a federal privacy bill has gone—marks a collective effort to regulate ad tech. Regional As seen in: Adweek, Medium, Flipboard, The.